Stomping Grounds

Disciplined Instincts with Polished Grit

The Challenge

Building a lifestyle brand worthy of the trials and tribulations of the martial arts world, while embracing a wild like feel.

Our Role

• Brand Strategy
• Brand Identity System
• Brand Guidelines
• Messaging
• Art Direction

Blood. Sweat. A life worth fighting for. Stomping Grounds Lives by these words, immersed in a world of martial arts.

They stand for building a life, through martial art disciplines, that is worth something more than themselves. Improving not only oneself, but everyone around you. Stomping Grounds loves the wilderness and wanted to bring that feeling of adventure into their apparel and lifestyle.

Midnight Oil helped develop the brand through strategy, identity systems, apparel design and messaging.

Strategy

The strategy envelopes much of the backend of a brand. With Stomping Grounds a full day facilitated session was held between key members of Stomping Grounds & Midnight Oil's own Michael Hayes. This session allowed the brand's challenges to come to light. In the process, we helped focus the goals of the business & the needs of the consumers. This helped them structure their marketing plans heading into the future.

Design

Martial Artists are a rough bunch, the rigors of training & lifestyle cane be harsh. The key members in Stomping Grounds understood this more than anyone, that being said the brand needed Grit. Refined, polished even, Grit.

Stomping Ground wanted the adventure seekers & lovers of the wilderness. This embedded itself in the logo & on many of the apparel designs designed.