This is all about what your brand is in the minds of others. What does the brand mean to them and what are the brand's value's. What edge does it have over other brands. In conclusion to this, how do you want the brand to be seen from the audience.
We begin to define who the audience is. We get down to the core of their personality to find out how to communicate to them. We sketch the outline of interactions users will have with the brand, creating immersive experiences for them and finding their painpoints.
We define the core characteristics of a brand and find its personality. Through its traits we can find the voice, look, feel and behavior the brand has. This helps define the brand as a whole, evoking emotions your audience can connect with.
Most think this is your brand, but it is only a symbol. None the less, it is still a very important part and we want to help create an image that is recognizable and appropriate for your business.
Consistency matters, and even more so when your brand is growing. You need a specific set of rules for the imagery, designs and messaging in your brand. This helps create congruity with what the brand stands for.
The visuals of a brand is like the clothes you wear. Lets be honest, we often judge people by how they appear. We want to fit the brand, size it up and put it in the best visuals that can compliment it.
Digital matters more than ever. The experience your audience has online should compliment what your brand is about. First we find the content the site needs, building a wireframe or prototype of the content structure. This allows us to understand the ease of use of the website. Then we begin designing keeping the different type of browsers in mind
The order of the information is as important as the information itself. It needs to be placed it an easily understood format so anyone coming across it can understand while still being able to keep your brands voice in mind.
Content in todays world is ever changing. Businesses need a simple solution to control it for their best uses. We help implement CMS (Content Management Systems) so businesses can quickly and efficiently dish this out in the most suitable way for them.
