Outdoor Spice

A Brand Adventure in the Making

An outdoorsman business created innovate & push game meat prep& cuisine. Founded on beliefs of conservation as well as a love for the adventures of the great outdoors. Avid thrill seekers in the wild needed fresh zest thrown into one of the oldest sports. Thus a brand was born.

Our Role

• Brand Strategy
• Brand Identity System
• Brand Guidelines
• Brand Development
• Art Direction

Branding & Strategy

In the word of Marty Neumeier "A brand is not what we say it is, but what they say it is." Meaning a brand is only in the eye of the beholder. That being said, we can influence these preceptions and alter it through time. But first we need to know what we are reaching for.

An in-depth strategy session was conducted to find what Outdoor Spice was grasping at. And what arose was a clear path for the brand. To do this we need to keep the user in mind.

Knowing the User

Outdoorsmen are passionate and can be obsessive over the smallest details considering their ventures. To understand them we developed use profiles for the different types of outdoorsmen. This helps create a distinct image pf the wants, needs, demographics and even as far as the psychographics.

Outdoor Spice Users

• Avid Outdoorsman
• Hardcore Fisherman
• Recreational Hunter

Shaping the Brand

Our prices & Strategy session assisted in forming the basis & core of the brand. This outlined the personality of Outdoor Spice: the tone, look & feel.

Core Attributes

• Revolutionary
• Rugged
• Astuteness
• Crafty
• Aspired
• Culture Seeking